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Branding Your Business
with Leslie Pope of Twisted Sistah
Saturday, April 20, 2010 from 7 to 9 p.m.
Hunterdon County Senior Center, Flemington, NJ
Free to members and guests - pre-registration required.
The business world defines "branding" as the marketing practive of creating a name, symbol or design that identifies or differentiates a product or service from others. But what does that actually mean for businesses, large or small, and how does this help in today's competitive marketplace? Leslie Pope will offer insights on branding based on what she has learned in the business classes she has attended and her first hand experience in developing her own brand, Twisted Sistah.

Leslie is a graduate of Drexel University where she majored in fashion design. While at Drexel, she won the J.W. Smith "Most Saleable Daywear" award for her collection of beaded knitwear. In 2002, her passion for beads and fiber led her to found Twisted Sistah. Pope's business features a comprehensive inventory of quality seed beads, threads, fibers and supplies sold online and at major bead shows in the northeast. Twisted Sistah booths can be visited at most Innovative Beads Expos and BeadFest events. For more information visit www.twistedsistahbeads.com

Over the past eight years, Leslie has developed her business expertise by attending numerous classes and conferences for small business entrepreneurs sponsored by the Philadelphia branch of the Women's Business Development Center (WBDC) and the Wharton small Business Development Center (WSBDC). She is a frequent speaker at WBDC events on topics from staying motivated to branding to a myriad of marketing strategies.
Free to society members and guest. Guests must please pre-register.
To pre-register, email your name, address and phone number to odyssey5@ptd.net or call (908) 996-6930.
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